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The trü salon Winter Hair Survival Guide

Wednesday, October 21st, 2015

The trü salon Winter Hair Survival Guide

Everyone knows that summer fun can mean big trouble for your hair, with all the sun, salt water, and chlorine. But winter has its dangers, too, and can wreak its own kind of havoc on your tresses!


Oh no! Is my hair damaged?


If your hair feels and looks different, it probably is. Dryness, breakage and split ends are all signs of damage from the dry air of winter. And it’s not just the cold outside! The heat we need to keep warm inside is also very drying, leading to the same trouble—as well as unmanageable static that makes you look like you stuck your finger in a socket.


What can I do to prevent winter damage?

We suggest that you begin using a moisturizing shampoo and conditioner as soon as the weather starts to change. The Aveda Dry Remedy system includes shampoo, conditioner and moisturizing oil all for daily use. In a recent study, 93% of women who tried the system agreed that it helped their hair feel softer and more moisturized


What if my hair is already suffering?

Aveda to the rescue again. The plant proteins in the Aveda Damage Remedy shampoo and conditioner will help repair the damage and strengthen your hair for ongoing protection.



What if I still have fly-aways?
Experiment with styling products to see which works best on your hair and with your shampoo and conditioner. At trü salon, we’ve been wowed by Aveda’s Smooth Infusion Smoothing Masque and think it’s a “must” for your winter hair-care routine. It visibly reduces frizzy volume after just one use!


Our stylists at both trü salon locations are ready to help you and your hair through the cold months to come. Make an appointment today and let us customize the perfect winter hair-care routine for you!

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Summer 2015 Protection!

Tuesday, July 7th, 2015

 The summer sun can do a lot of damage to our bodies! Tru Salon wanted to put together some ways to be protected but still be your fabulous self during the hot summer months.

1.) Find a fun sunhat and work it when you feel the sun beating down!

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2.) Choose pair of sunglasses that protect your eyes while also making you feel on top of your fashion game! Tip: Polarized lenses contain a special filter that blocks this type of intense reflected light, reducing glare.

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3.) If you feel your skin start to get a little burnt, grab a sarong to throw over your bathing suit!

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4.) Your hair needs protection from the sun too! Aveda has you covered. Use Aveda’s Sun Care After-Sun Hair Masque, Sun Care Hair and Body Cleanser, and Sun Care Protective Hair Veil.


5.) When going on the town during the day, use Aveda’s Inner Light™ mineral tinted moisture broad spectrum SPF 15! It comes it 7 shades, provides broad-spectrum protection from UVA and UVB rays, and instantly increases radiance up to 24%.


We hope this helps you stay protected from the sun while still being you! Please call either salon today to make an appointment for a fun summer haircut and color and to get Aveda’s protective products!


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Summer Hair 2015!

Friday, May 29th, 2015

Summer is less than a month away, and Tru wants to give you an inside viewing of the top fantastic summer styles!

Here are the most complimentary 2015 summer hairstyles:

1.) Center Parting: This style looks great wavy, straight, or just plain curly. Very classy and chic!

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2.) Side-Swept Hair: Sweeping your hair off to the side gives a dramatic summer look while still looking timeless and classy. This style is a great options for face shapes that are not flattered by the center part look

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3.) Curly, Loose Hair/Mermaid Hair: Hair like this looks effortlessly beautiful and will make a summer statement!

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4.) Waves with a braid: What an edgy look that can be glammed up as well!

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5.) Retro Hair with a bandana: Take it back old school with this look. Pair it with a cute retro dress or a modern 2015 look!

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6.) Braids: need I say more?

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Call either Tru Salon location to make an appointment for a consultation on the perfect summer style for you!!

 *This blog was written with help from the following websites*


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Rochester Fashion Week Fun

Wednesday, December 10th, 2014

Recap: Fashion Week of Rochester 2015

In October, Rochester celebrated the fifth annual Fashion Week of Rochester. (Yes, that was a while ago now. We know we’re late…but better late than never, right?)

Fashion Week of Rochester is a fundraiser for the Center for Youth, which provides services such as counseling, shelter, referrals, and education to youth who want to take responsibility for their lives. To date, the event has raised more than $300,000!

Another goal of the organizers was to create a friendly and truly accessible event that the entire community could enjoy. Because of the good it does, and how it brings the community together, trü salon was proud to be involved in another successful Fashion Week of Rochester!

On Wednesday, we welcomed 20 models at our Park Avenue location and prepared them—hair and makeup—for the High Tea, High Fashion show. Held in the Sibley Tea Room on the top floor of the Sibley Building downtown, the show a sight to see, with models and dogs gracing the runway beautiful shoes and clothes—and doggie fashions, too!

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On Friday, we hosted a second group of models in preparation for Fashion by the Books, which was held at the historic Rundel Memorial Library. This wonderful show featured grandparents & grandchildren, twins, and “Silver Foxes” on a European runway.

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At trü salon, it is always important to us to give back. Fashion Week of Rochester was a great opportunity to be a part of our community, showcase our skills, and foster camaraderie between our two salon locations. It was wonderful to see so many families, individuals and businesses come together for such a good cause, and we were thrilled to be a part of it.

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Aveda Congress 2013

Monday, November 18th, 2013

AVEDA Congress 2013 | A NOMAD Event

At the end of October, I attended my first-ever AVEDA congress. Congress is a HUGE event that brings together AVEDA stylists from all over the world to celebrate the art of hairdressing. It was held this year at the Minneapolis Convention Center. Attendees received an intense education in hair cutting, coloring and styling; makeup, trends and business from many AVEDA superstars. It was the most exciting and inspiring event I have ever attended!

AVEDA’s global artistic team, made of of Antionette Beenders, Allen Ruiz, Janell Gleason, Ricardo Dinis, Ian Micheal Black, and Tippi Shorter, showed artists from all over the world how they create their runway looks.

Allen Ruiz was the 2013 NAHA Hairstylist of the Year. He brought his NAHA performance winnings look and brought them to the stage for his segment. He showed off his mod 1960’s vibe with what he called the “homemade bumpit”. He inspired his fellow stylists by showing them they can take fairly simple techniques we all know and turn them into runway style.

Allen Ruiz

Janelle Gleason is AVEDA’s Global Makeup Educator. She showcased AVEDA’s upcoming line of makeup, hitting shelves this spring. But took her makeup application out of the box, applying gems along the hair line to create a very dramatic, theatrical look.

Janelle Gleason

Ian Micheal Black, AVEDA’s Artistic Director of Color, led his models down the runway and took hair color in an unexpected direction. His segment showcased bold brunettes, pastel blondes, and exciting bright colors—as well as some great takeaway techniques for the colorists in the audience.

Ian Micheal Black

Ricardo Dinis inspired his fellow AVEDA stylists by bringing together east and west, with a collection inspired by the shape of the traditional Japanese kimono. He evoked the triangular shapes of the sleeves in an angled cut unlike those stylists have not created before. His cuts all featured very strong lines and employed a mixture of cutting techniques. The end result was a beautiful combination of Asian esthetics.

Ricardo Dinis

Tippi Shorter is the newest member of the AVEDA artistic team and has had the privilege of being stylist to celebrities like Beyoncé and Rihanna. Her segment focused on textured hairstyles. She gave all her runway models windblown textured styles, wash-and-go styles, or blow-dried finished looks. Shorter wanted stylists to see that, regardless of ethnicity, anyone can have textured hair. Hair is what you do with it.

Tippi Shorter

Last but not least was Antionette Beenders, AVEDA’s Global Creative Director, and her evening performance. It was a show like I have never seen before and completely beyond anything I could have expected. She brought the circus to the stage in front of our very eyes! She showcased different “clown-like styles,” featuring haircuts with a new twist. Short bobs, chunky layers, and clown couture illustrated how simple techniques can transform any look into something truly unexpected.

Antionette Beenders
At the end of this bi-annual AVEDA event, I felt more inspired than I ever have. It was amazing to me to consider that every featured artist started out as a stylist in a salon, just like me. Each has become an amazing and inspirational member of the AVEDA community. As a stylist myself, I truly look up to all of them. Their passion for their work and their guests defines AVEDA’s mission and brings us all closer together—not just as stylists, but as an AVEDA family.
Courtney Conover, stylist
AVEDA inspiration: Beauty does.

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Sun Care to Protect

Sunday, June 23rd, 2013

The warm weather is finally here! And that means yard work, walks in the park, dips in the pool, and just enjoying being outside whenever possible. After our long winter, it’s a treat to finally feel the warm sun beating down on us. The last thing we want is to feel like we have to cover up or stay out of the pool just to protect our hair.

Protecting our hair is important, though, especially since we spend so much time, money and effort to get it—and keep it—looking its best. But you don’t have to avoid the sun and chlorine. AVEDA‘s state-of-the-art Sun Care collection offers the perfect way to summer-proof your hair so you can fully enjoy everything the season has to offer.

AVEDA’s Sun Care collection is a three-part system that helps cleanse, restore and protect your hair:

The Hair and Body wash which is a color-safe shampoo that removes salt or chlorine from your hair—perfect after a dip in the pool or a day at the beach.

The After Sun Hair Masque is an intense cream masque that restores sun-exposed hair and moisturizes with plant oils. This deep conditioner will help get your hair back to the condition it was in before exposure to sun, salt and chlorine.

Finally, the Protective Hair Veil provides a water-resistant UV defense, which forms a screen to protect your hair from sun exposure for up to 16 hours. It minimizes color fading, damage and dryness. It should be your first step of any outdoor summer-fun activity!

The Sun Care collection is great for keeping bright reds and rich browns from fading and preventing blondes from turning brassy. It’s also perfect for protecting kids’ hair from all the chlorine it’ll be soaking up.

So lather up, deep-condition and protect your family’s hair all summer long with AVEDA’s three-part Sun Care collection. Come on in to trü today and give it a try!

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trü on park ribbon cutting

Tuesday, June 11th, 2013

Park Ave Ribbon Cutting

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