Archive for November, 2013

Aveda Congress 2013

Monday, November 18th, 2013

AVEDA Congress 2013 | A NOMAD Event

At the end of October, I attended my first-ever AVEDA congress. Congress is a HUGE event that brings together AVEDA stylists from all over the world to celebrate the art of hairdressing. It was held this year at the Minneapolis Convention Center. Attendees received an intense education in hair cutting, coloring and styling; makeup, trends and business from many AVEDA superstars. It was the most exciting and inspiring event I have ever attended!

AVEDA’s global artistic team, made of of Antionette Beenders, Allen Ruiz, Janell Gleason, Ricardo Dinis, Ian Micheal Black, and Tippi Shorter, showed artists from all over the world how they create their runway looks.

Allen Ruiz was the 2013 NAHA Hairstylist of the Year. He brought his NAHA performance winnings look and brought them to the stage for his segment. He showed off his mod 1960’s vibe with what he called the “homemade bumpit”. He inspired his fellow stylists by showing them they can take fairly simple techniques we all know and turn them into runway style.

Allen Ruiz

Janelle Gleason is AVEDA’s Global Makeup Educator. She showcased AVEDA’s upcoming line of makeup, hitting shelves this spring. But took her makeup application out of the box, applying gems along the hair line to create a very dramatic, theatrical look.

Janelle Gleason

Ian Micheal Black, AVEDA’s Artistic Director of Color, led his models down the runway and took hair color in an unexpected direction. His segment showcased bold brunettes, pastel blondes, and exciting bright colors—as well as some great takeaway techniques for the colorists in the audience.

Ian Micheal Black

Ricardo Dinis inspired his fellow AVEDA stylists by bringing together east and west, with a collection inspired by the shape of the traditional Japanese kimono. He evoked the triangular shapes of the sleeves in an angled cut unlike those stylists have not created before. His cuts all featured very strong lines and employed a mixture of cutting techniques. The end result was a beautiful combination of Asian esthetics.

Ricardo Dinis

Tippi Shorter is the newest member of the AVEDA artistic team and has had the privilege of being stylist to celebrities like Beyoncé and Rihanna. Her segment focused on textured hairstyles. She gave all her runway models windblown textured styles, wash-and-go styles, or blow-dried finished looks. Shorter wanted stylists to see that, regardless of ethnicity, anyone can have textured hair. Hair is what you do with it.

Tippi Shorter

Last but not least was Antionette Beenders, AVEDA’s Global Creative Director, and her evening performance. It was a show like I have never seen before and completely beyond anything I could have expected. She brought the circus to the stage in front of our very eyes! She showcased different “clown-like styles,” featuring haircuts with a new twist. Short bobs, chunky layers, and clown couture illustrated how simple techniques can transform any look into something truly unexpected.

Antionette Beenders
At the end of this bi-annual AVEDA event, I felt more inspired than I ever have. It was amazing to me to consider that every featured artist started out as a stylist in a salon, just like me. Each has become an amazing and inspirational member of the AVEDA community. As a stylist myself, I truly look up to all of them. Their passion for their work and their guests defines AVEDA’s mission and brings us all closer together—not just as stylists, but as an AVEDA family.
Courtney Conover, stylist
AVEDA inspiration: Beauty does.

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