Archive for September, 2013

Aveda Heart Lands Makeup Collection is at trü!

Sunday, September 15th, 2013

Passionate AVEDA fans eagerly look forward to the new spring/summer and fall/winter collections every year. At trü salon, we are so excited that it’s now time to introduce the new fall/winter collection—Heart Lands Autumn 2013.

The inspiration for the collection comes from AVEDA’s roots in Minnesota, with its sprawling fields and beautiful blue skies. As the AVEDA brochure for the collection states, it is a place where “‘handcrafted’ is a way of life and people live connected to the soil, sunshine and rain that sustain them.”

True to that feeling, AVEDA’s artists seek to create a watercolor-like look this season, with tones that are less uniform and precise than past seasons. The lands and the crops, the sun and the soil have inspired the hair and makeup colors.

Within the makeup collection there are six different petal essence eye colors:
Viridian – a cool, satiny deep green
Dusk Orchid – a charred purple with a satin finish
Ginger Root – a warm, soft orange-gold
Hyacinth – a light lavender-violet with a satin finish
Bronze Patina – a cool, rich army green
Antique Gold – a light, shimmering gold patina

To complement these colors, AVEDA has created two new eye definers: Juniper, which is a deep green matte liner, and Night Lily, which gives a charred plum smoky look.

For lips, there are two beautiful lip liner – nourish-mint™ smoothing lip color combinations to enjoy. The Plum Petals liner pairs with the Sweet Plum lip color and gives a rich and velvety violet look. The Red Petals liner and the Red Wood lip color leave you with a rich, warm brick red tone.

There are also two new nourish-mint™ rehydrating lip glaze colors in the collection. Winterberry is a violet berry with an iridescent sheen, and Honey Tree is a natural nude glaze. Both glazes can be worn over an existing lip color or alone by themselves.

We’re thrilled about the new colors, but the most exciting part of introducing the new seasonal collection is trü salon’s makeup events! Come spend one-on-one time with Scott, an Aveda Freelance Advisor, who will create a stunning look for you not only using the new colors of the season, but also the rest of the Aveda makeup line. The cost to reserve a spot is $25, and that amount is credited back to you for your purchase of this season’s makeup.

Call us today to sign up for our makeup event on either September 20th at our Park Avenue location (585-244-0044) or on September 24th at our Schoen Place location (585-586-7870).

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