Archive for June, 2013

Sun Care to Protect

Sunday, June 23rd, 2013

The warm weather is finally here! And that means yard work, walks in the park, dips in the pool, and just enjoying being outside whenever possible. After our long winter, it’s a treat to finally feel the warm sun beating down on us. The last thing we want is to feel like we have to cover up or stay out of the pool just to protect our hair.

Protecting our hair is important, though, especially since we spend so much time, money and effort to get it—and keep it—looking its best. But you don’t have to avoid the sun and chlorine. AVEDA‘s state-of-the-art Sun Care collection offers the perfect way to summer-proof your hair so you can fully enjoy everything the season has to offer.

AVEDA’s Sun Care collection is a three-part system that helps cleanse, restore and protect your hair:

The Hair and Body wash which is a color-safe shampoo that removes salt or chlorine from your hair—perfect after a dip in the pool or a day at the beach.

The After Sun Hair Masque is an intense cream masque that restores sun-exposed hair and moisturizes with plant oils. This deep conditioner will help get your hair back to the condition it was in before exposure to sun, salt and chlorine.

Finally, the Protective Hair Veil provides a water-resistant UV defense, which forms a screen to protect your hair from sun exposure for up to 16 hours. It minimizes color fading, damage and dryness. It should be your first step of any outdoor summer-fun activity!

The Sun Care collection is great for keeping bright reds and rich browns from fading and preventing blondes from turning brassy. It’s also perfect for protecting kids’ hair from all the chlorine it’ll be soaking up.

So lather up, deep-condition and protect your family’s hair all summer long with AVEDA’s three-part Sun Care collection. Come on in to trü today and give it a try!

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trü on park ribbon cutting

Tuesday, June 11th, 2013

Park Ave Ribbon Cutting

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